Thursday, June 2, 2011
Nike Japanese Badminton Ad
Read about Nike's emotional marketing strategy on the emotional marketing blog at: 602communications.com Take a picture of any crowd, anywhere in the world, and odds are you'll spot at least a few Nike logos. Nike's brand is so amazingly powerful that it has found a way to simultaneously connect with fat, middle-aged American men playing golf, Japanese teens who love badminton, and Brazilian 20-something runners. And the beauty is that they don't have multiple brands.
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